Streamlining a Drupal Ecosystem Across Brands
CoStar Group, a leading name in real estate data and online marketplaces, faced challenges in efficiently managing multiple, user-friendly websites for brands like Homes.com, Apartments.com, and LoopNet.
With limited internal Drupal expertise and the increasing need to adopt low-code solutions, CoStar sought a partner to bridge these gaps. By teaming up with our Acquia-certified experts in Drupal and Site Studio implementations, CoStar was able to implement innovative, consistent, and scalable solutions. The results was cross-brand Drupal implementations with component-based design systems, as well as interactive web features, all contributing to improved efficiency through reusable components that adhere to design standards.
MULTI-BRAND MANAGEMENT
Managing high-traffic websites like Apartments.com and Homes.com requires balancing design consistency, innovation, and efficiency. CoStar faced several challenges in this process. Limited internal expertise in Drupal and Acquia products, especially Acquia Site Studio, made scalable implementations difficult. Supporting multiple brands like LoopNet and Apartments.com added complexity, as they needed a unified technical approach while preserving each brand’s identity.
CoStar also prioritized low-code solutions to streamline workflows and save time, but ensuring flexibility and quality remained a challenge. Additionally, brands like LoopNet required advanced, interactive features—such as real-time market maps integrated with external data sources—to boost user engagement and stand out in competitive markets.
IMPACT ACROSS THE ECOSYSTEM
By implementing similar design components across the Drupal ecosystem, the team ensured design consistency across brands like Homes.com and Apartments.com, while preserving each brand's unique identity. Low-code solutions accelerated development over time, freeing internal resources for strategic priorities.
CoStar now operates with an ever-tightening framework designed for scalability, supporting future updates and seamless platform growth.
With scalable, consistent, and innovative solutions in place, CoStar’s platforms continue delivering leading-edge experiences to their global audience.