Streamlining Trimble's Presence with Contentful
Trimble is a world leader in providing innovative customer-centric technology solutions across industries. With a presence in over 40 countries, Trimble's expansive reach and commitment to innovation means their digital footprint must operate at peak efficiency. However, managing their sprawling network of websites proved increasingly complex.
Trimble was struggling with a bloated digital experience platform (DXP) ecosystem consisting of poorly implemented websites across its global divisions, each with siloed content, unique marketing strategies, and disjointed tech.
To tackle this, Trimble centered on the Contentful CMS to consolidate and streamline its web platforms. By designing standardized systems, revamping content strategies, implementing site migrations, and ensuring SEO and UX optimization, we ensured Contentful’s adoption to help consolidate and simplify Trimble's online presence. The result? Over half a dozen websites now operate cohesively on a unified, high-performing platform.
Simplifying the Tech Stack
Trimble faced a common digital challenge for multinationals: a lack of cohesion across its platforms. Its global divisions operated with fragmented marketing strategies, unique site designs, and differing tech stacks, leading to inefficiencies. Tasks like content updates or aligning branding across divisions was slow and cumbersome.
While Trimble had a master design system, it struggled with adoption and consistency resulting in disjointed user experiences. Managing multiple platforms also increased duplication and operational costs. This decentralized approach also made it difficult to implement scalable strategies, such as SEO, across divisions.
Additionally, each division’s website came with complex and varied content requirements, creating significant challenges for migration and transformation. Without a unified approach, Trimble’s digital ecosystem struggled to meet its growth ambitions, remaining outdated and un-scalable.
Division of Labor
Recognizing that a one-size-fits-all approach wouldn’t work for a company the size and complexity of Trimble, we adapted our service delivery for each subdivision:
We developed Trimble Autonomy’s content strategy and site architecture from scratch, creating a future-ready structure with copywriting and content to articulate the right message within Contentful.
With a focus on both hardware and software, we delivered a UX overhaul and content strategy for Trimble Geospatial that aligned with Trimble’s standards while improving SEO to boost discoverability of the new Contentful site.
We executed site migrations to Contentful with divisions including SketchUp, Civil Construction, and Connected Construction, moving from legacy platforms to ensure better performance and alignment with Trimble's overall marketing strategy.
The partnership between Trimble with Contentful achieved significant success by consolidating over six major websites into a centralized, scalable platform. This unified ecosystem streamlined operations, reduced overhead, and enhanced long-term scalability. With improved UX frameworks, users now enjoy a consistent, engaging experience across all sites, while modern SEO best practices have boosted search rankings and discoverability for Trimble's products and services.
