On Demand Webinar

Are You Ready for ABM? (Spoiler: You're Probably More Ready than You Think)

Webinar Highlights

Key Topics

How can we let go of MQLs?

It doesn't have to be all or nothing, but becoming accustomed to a new way of operating is key to embracing an opportunity-centric way of generating new business.

Do we really have the internal alignment we need?

Probably not, but also probably more than you think. Embracing an intent-driven strategy is more about thinking in new ways versus realigning old ones.

AI sounds awesome, but can it work with our data?

Likely so! If you're like most B2B companies, you have a fair amount of data skeletons in your CRM closet, but that won't limit you from capturing new opportunities with the help of predictive AI models.

ABM feels big. Can you really start small?

You can, seriously. A platform like 6sense doesn't mean you have the boil the ocean. Start small to prove a case, then grow from there.

Speakers

Kerry Cunningham

Kerry Cunningham

Analyst and Thought Leader, 6sense

With 25 years of experience in B2B demand generation and management with organizations like Forrester and SiriusDecisions, Kerry leads B2B thought leadership at 6sense and helps B2B clients transform outmoded revenue generation practices.

Judd Mercer

Judd Mercer

VP Creative Strategy

A dot-bom survivor, Judd learned the trade of a designer as a high school intern and has been doing it ever since. Expanding into design strategy, copywriting, architecture and analytics over 15 years, he’s evolved into a strategic design leader with the ability to think big and go wide.