Drupal Web Development
A thriving, unified digital experience for America's Credit Unions
A thriving, unified digital experience for America's Credit Unions
A unified voice for the credit union movement
100%
Validation of page speed tests on mobile and desktop
130%
Increase in organic search post-launch compared to pre-launch metrics
35%
Increase in returning users compared to pre-launch metrics
America’s Credit Unions (ACU) is the unified voice for over 140 million credit union members across the nation. Created through the merger of two premier organizations, CUNA and NAFCU, ACU advocates for credit unions at the local, state, and federal levels, empowering them to thrive in a rapidly changing financial landscape.
However, merging two powerhouse organizations presented a unique set of challenges. ACU needed a modern, intuitive, and high-performing website to serve as a central hub for their diverse audience while effectively showcasing their brand's cohesive identity. They required a digital platform that didn’t just host content, but also provided personalized member experiences that adapted to meet user needs.
Design Efficiency
A union of UX, design, and Drupal development
A union of UX, design, and Drupal development
By partnering closely with ACU’s internal UX team, we were able to analyze proposed designs for feasibility within the Drupal platform. Visually striking, varied, and needing to accommodate a variety of media types, the design system showed a lot of potential, but also some inefficient overlap.
By taking a do-more-with-less approach, we successfully reduced 60+ design components to a streamlined system of just half that number. We utilized Drupal’s Layout Builder combined with our proprietary Kinetic theme to translate these design components into adaptable content blocks.
This approach ensured that each component offered flexibility for administrators while safeguarding the sophisticated, unified brand design.
Sitewide User Experience
Integrating people and platforms using modern Acquia offerings
Integrating people and platforms using modern Acquia offerings
Leveraging our expertise in building personalized experiences, we integrated Drupal with ACU’s Association Management Software (AMS) system, Nimble. Using Single Sign-On (SSO) powered by Okta, the platform can recognize member accounts, simplify login processes, and customize content based on individual preferences.
Acquia’s Digital Asset Management (DAM) system helps ACU store and manage media files more efficiently. ACU also is one of the first organizations to use Acquia Convert powered by VWO, which enables site-wide personalization and sophisticated targeting, ensuring that ACU’s website remains ahead of the curve in providing meaningful member experiences.
ACU's newly developed Drupal CMS provides a seamless, intuitive workflow for content management, ensuring brand consistency while allowing for future growth. The site excels in speed and performance, passing Google's PageSpeed Insights tests on all devices. As pioneers in personalization, ACU, an early adopter of Acquia Convert, is now poised to be a leader in hyper-customized member experiences in the finserv sector.
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