6sense Implementation
ABM pilot program integrating 6sense leads to pipeline boost for Lyra Health
ABM pilot program integrating 6sense leads to pipeline boost for Lyra Health
A leading healthtech SaaS provider for digital mental health solutions
“...The ABM work we started with Elevated Third contributed to a 7-figure increase in our pipeline.”
Brian Grady
Head of Marketing Campaigns, Lyra Health
Lyra Health, a leading mental health care benefits provider, needed to jumpstart their account-based marketing (ABM) program. Their primary struggles involved properly configuring the 6sense platform, aligning their sales and marketing strategies, and moving beyond basic demand generation to leverage intent data effectively.
With a collaborative approach, we helped Lyra refine their ideal customer profile (ICP), establish personalized ABM plays, and implement tailored content. The result? A 7-figure pipeline boost driven by a targeted, data-informed strategy.
Personalization Power
Account-based marketing that's optimized and personal
Account-based marketing that's optimized and personal
Marketers like you know the stakes—a static website or lack of optimization is costing you leads. Every hour of every day.
With cutting-edge CRO tools, personalization strategies, and AI-driven testing, combined with strategic thinking—we transform digital experiences into a conversion powerhouse.
As a modern B2B marketer, you know CRO is easier said than done. Say no more, we’re the doers who will help you take the first steps towards always-on-optimization.
Reach Key Accounts
Prioritizing accounts with intent
Prioritizing accounts with intent
Through a strategic and collaborative process, we worked closely with Lyra Health to systematically transform their ABM approach. We combined Lyra’s in-house scoring model with 6sense intent data to prioritize accounts effectively. This clarified Lyra’s ideal customer profile (ICP) and enabled the team to focus on high-value opportunities.
Discovery sessions with Lyra’s sales team helped map out effective messaging and identify key strategies from top performers. This feedback informed consistent messaging across all touchpoints—including custom ABM "plays" that followed the entire buyer's journey, supported by intent-based display advertising.
Lyra Health’s successful pivot to ABM highlights the game-changing potential of an optimized strategy and a unified team. Through refined targeting, tailored messaging, and clear workflows, Lyra drove 7-figure pipeline growth that speaks to the power of intent-driven marketing in action.
Looking ahead, Lyra Health now has an ABM foundation that can scale with their growth ambitions. Partnering with us has not only driven immediate results, but also left Lyra equipped for long-term success in expanding their business.
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