Meaningful Engagement
Driving Engagement with Pardot Email for Metrc
Driving Engagement with Pardot Email for Metrc
Supply chain monitoring to secure markets against theft and infiltration
Overhauled Pardot campaigns to enhance automation and engagement
Implemented targeted email journeys to boost adoption and retention
Optimized campaigns with segmentation, A/B testing, and tracking
Metrc faced the challenge of increasing adoption and awareness of its track-and-trace solution among government client organizations. To tackle this, we implemented strategic email marketing automation using Pardot.
Though Metrc had a captive audience for its track-and-trace solutions, engaging these clients and ensuring they fully utilized its platform presented unique challenges. Many client organizations were unaware of the system’s full capabilities, which limited its adoption and usage. This gap not only hindered recurring revenue opportunities but also diminished Metrc’s perceived value—a key consideration for future market expansion.
Metrc looked to maximize the capabilities of its marketing automation platform, Pardot, with a partner to help design and implement a robust strategy that would transform customer journeys and drive meaningful engagement.
Marketing Optimization
A growing digital experience
A growing digital experience
We partnered with Metrc to overhaul their Pardot campaigns, maximizing the potential of marketing automation. Through in-depth consultation, we mapped tailored client paths for key segments, including first-time users and high-priority clients. These journeys focused on user education, platform adoption, and long-term engagement. Using Pardot’s advanced tools, we implemented strategic audience segmentation to deliver highly targeted and relevant content, ensuring campaigns spoke directly to client needs.
To enhance impact, we created powerful email sequences with educational content, how-to guides, and success stories, all configured for seamless automation. Integrated email tracking and A/B testing allowed for data-driven optimization, refining engagement at every touchpoint. Together, these efforts built a customer-centric ecosystem that drives deeper understanding and adoption of Metrc’s platform.
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