Purple Mattress: E-commerce Sales with Drupal Development

Household name in the sleep industry

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Transformed e-commerce platform into a dynamic, user-friendly experience built on Drupal

Streamlined complex promotion logic and timed content releases to enhance customer engagement

Implemented dynamic product recommendations to personalize the shopping experience and drive conversions

Purple, a leader in the sleep industry, sought to transform their e-commerce platform into a best-in-class digital experience. Faced with challenges like complex promo logic, timed content releases, and delivering dynamic product recommendations, this project required multiple agency partners to pull it off—so involved teams could sleep well at night.

When it comes to comfort and innovation in the sleep space, Purple is a household name. Known for its trailblazing mattress technology and customizable offerings, Purple has established itself as a leader in the online mattress retailer space. But in a competitive market where the customer experience reigns supreme, maintaining an edge requires constant evolution.

Purple set out to create a revolutionary e-commerce platform built on Drupal that would not only house their growing product lineup, but also deliver a dynamic, user-friendly shopping experience.

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Dynamic Web Functionality

Creating a responsive, personalized shopping experience with Drupal

Purple set out with an ambitious vision: to create a fully integrated e-commerce solution capable of tackling complex challenges. They needed advanced functionality like dynamic pricing based on user behavior, precise staging for timed promotions, and personalized product recommendations tailored to customer preferences—all without compromising speed or accuracy. Additionally, they aimed to deliver a flawless, responsive shopping experience across all devices while integrating numerous back-office systems so that pricing and inventory could update in lock-step.

Achieving this vision required going beyond basic e-commerce capabilities to set a new standard in functionality and performance. However, Purple lacked all the technical and development expertise needed to bring this cutting-edge project to life.

Seamless Collaboration

Agency collab that won't keep you up at night

Partnering within a joint-agency collaboration, we helped Purple build an integrated system powered by Drupal and leading front-end tools. Creating a seamless shopping experience that balanced precision, adaptability, and speed was critical.

The solution deployed a Drupal-based architecture to handle complex requirements while integrating smoothly with existing systems. For the front end, we used React to deliver a fast, dynamic, and responsive user interface.

Content management tools allow for precise staging and scheduled releases, ensuring timely updates without disruptions. Additionally, we integrated Commerce Tool’s Product Information Management (PIM) and a Digital Asset Management (DAM) system, streamlining operations between marketing and technical teams.