Contentful Web Development
Unifying and streamlining Trimble's web presence with Contentful CMS
Unifying and streamlining Trimble's web presence with Contentful CMS
World leader of innovative customer-centric technology solutions across industries
Consolidated global web platforms into a single, optimized Contentful CMS for increased efficiency.
Standardized content strategies, optimized SEO, and streamlined site migrations for enhanced performance.
Delivered a cohesive, high-performing digital experience across multiple websites for a unified online presence.
Trimble is a world leader in providing innovative customer-centric technology solutions across industries. With a presence in more than 40 countries, Trimble's expansive reach and commitment to innovation means their digital footprint must operate at peak efficiency. However, managing their sprawling network of websites proved increasingly complex.
Trimble was struggling with a bloated digital experience platform (DXP) ecosystem. Poorly implemented websites across its global divisions each had their own siloed content unique marketing strategies, and disjointed tech.
To tackle this, Trimble chose the Contentful CMS to consolidate and streamline its web platforms. We designed standardized systems, revamped content strategies, delivered site migrations, and ensured SEO and UX optimization—relying on Contentful to help consolidate and simplify Trimble's online presence. The result? More than half a dozen Trimble-owned websites now operate cohesively on a unified, high-performing platform.
Unifying Web Presence
Breaking down website silos to make the digital experience cohesive
Breaking down website silos to make the digital experience cohesive
Trimble faced a common digital challenge for multinationals: a lack of cohesion across its platforms. Its global divisions operated with fragmented marketing strategies, unique site designs, and differing tech stacks, leading to inefficiencies. Simple tasks like content updates or aligning branding across divisions were slow and cumbersome to execute.
While Trimble had a master design system, it struggled with adoption and consistency—resulting in disjointed user experiences. Managing multiple platforms also increased duplication and operational costs. This decentralized approach also made it difficult to implement scalable strategies, such as SEO, across divisions.
Additionally, each division’s website came with complex and varied content requirements, creating significant challenges for migration and transformation. Without a unified approach, Trimble’s digital ecosystem struggled to meet its growth ambitions, remaining outdated and un-scalable.
Site Migration
Mapping site strategy to service line, to bring disparate divisions together
Mapping site strategy to service line, to bring disparate divisions together
Recognizing that a one-size-fits-all approach wouldn’t work for a company the size and complexity of Trimble, we adapted our service delivery for each subdivision:
We developed Trimble Autonomy’s content strategy and site architecture from scratch, creating a future-ready structure with copywriting and content to articulate the right message within Contentful.
With a focus on both hardware and software, we delivered a UX overhaul and content strategy for Trimble Geospatial that aligned with Trimble’s standards while improving SEO to boost discoverability of the new Contentful site.
We executed site migrations to Contentful with divisions including SketchUp, Civil Construction, and Connected Construction, leaving legacy platforms to ensure better performance and alignment with Trimble's overall marketing strategy.
The partnership with Trimble succeeded by consolidating six major websites into a centralized, scalable Contentful platform. This unified ecosystem streamlined operations, reduced overhead, and enhanced long-term scalability. With improved UX frameworks, users of Trimble websites now enjoy a consistent, engaging experience across all divisions, while modern SEO best practices have boosted search rankings and discoverability for Trimble's products and services.
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