SaaS Web Development
A new web presence with an optimized UX for workforce leader Velocity Global
A new web presence with an optimized UX for workforce leader Velocity Global
Remote global workforce HR platform
34%
Increase in time on page
8%
Decrease in bounce rate after 90-day mark
25%
Increase in pages per visit
Velocity Global is a work-from-anywhere company with hundreds of employees spread across six continents and 60 countries. Despite a worldwide presence, Velocity Global was looking to make its biggest move yet—transitioning away from services to position itself as a technology-enabled, people-placing powerhouse of a platform.
A professional services company converting to a SaaS provider was a familiar story for us, but new to Velocity Global. A new direction meant a new brand, activated in a way that would resonate with multiple audiences needed to drive growth.
Velocity Global was at a stage in its journey where we love to meet companies—excited about a new direction, eager for the fresh start, and armed with solid ideas and a motivated team—fully ready to work together to build a new website the right way.
Web Design & Management
From blue sky to bringing a new website to life
From blue sky to bringing a new website to life
During discovery, we worked closely with visual design agency Red Antler to ensure the new Velocity Global identity would be brought to life in a consistent, engaging, and manageable way.
At the same time, highly visual and asset-heavy pages needed to be search optimized (thank you, Drupal's out-of-the-box SEO optimization) but also remain very easy to manage so that marketers could update stats across country pages on the fly—which called for an easy-to-use, robust, component-based design system.
Navigating the Web, Worldwide
Thinking global about web navigation elements to prioritize user experience
Thinking global about web navigation elements to prioritize user experience
Navigation was an important consideration for the sake of users and Velocity Global’s evolved positioning. Finding the right balance between what users expect and what they don’t is key.
As a company that helps other companies hire candidates in other countries, ensuring customers could search for and find "their country" was critical for users—and for Google.
By moving access to the country pages to the navigation bar, users can browse directly from the menu, increasing visibility and incentivizing users to find the right path for them.
ABM Pilot with 6sense
Sophisticated account targeting, paired with conversion-driven web design
Sophisticated account targeting, paired with conversion-driven web design
Along with everything that goes into creating a conversion-driven B2B website, we also helped Velocity Global deploy their newly purchased 6sense platform.
Working with stakeholders, we helped align the go-to-market strategy with target account lists, keywords, and segments to support the initial ABM pilot program. By narrowing to the most targeted ICP, we helped organize the first campaign launch that coordinated display advertising, marketing nurture, and sales engagement.
Building Lead-Gen Tools
Resources that drive results on a global scale
Resources that drive results on a global scale
While every sales process is unique, there are some tried-and-true tactics that can often show value to potential customers. We helped build an employee cost calculator that helps prospective customers budget for hiring globally. The system pings a custom API for country and currency information using a fast, lightweight Javascript application. Follow-up CTAs funnel interested users directly into the sales process.
Velocity Global is now able to direct the right people to the right content at the right time. Web engagement is up, with people spending more time on the site and consuming more content than they previously were—that's the power of relevance and a strong user experience.
Not ready? See how we approach improvement engagement.