Site Revamp with ABM Strategy
Transforming digital presence for Woodruff Sawyer with Drupal
Transforming digital presence for Woodruff Sawyer with Drupal
Leading insurance brokerage and consulting firm
29%
Increase in new users post-launch compared YoY
24%
Increase in organic search post-launch compared YoY
2x
Engagements on contact page post-launch compared YoY
Woodruff Sawyer is one of the nation’s largest privately held insurance brokerages. However, like many long-standing firms aiming to stay ahead in competitive markets, their digital presence did not communicate their expertise and forward-thinking approach.
They faced a critical challenge—Woodruff Sawyer's outdated website no longer reflected the company’s premium brand, nor did it meet the demands of modern lead generation and communication strategies like Account-Based Marketing (ABM).
To address this, we implemented a powerful Drupal DXP platform using the latest technology to modernize their digital presence. The result? A sleek, high-performance site, streamlined content management, and an elevated brand that positions Woodruff Sawyer for future growth.
Website Revamp
Ensuring modern design that enables lead-gen success
Ensuring modern design that enables lead-gen success
Woodruff Sawyer's previous website faced multiple challenges: an outdated design that didn't reflect their industry leadership, limited content management flexibility, and ineffectiveness as a lead-generation tool integrated with ABM strategies.
Additionally, the site poorly communicated their services and expertise, leaving potential clients confused about how to work together. Prospective clients struggled to understand Woodruff Sawyer’s comprehensive service offerings and industry expertise due to fragmented and poorly organized website content.
To overcome these issues, they needed a modern, scalable web platform aligned with their ambitious marketing goals.
Digital Experience
Improving the web experience with Drupal DXP
Improving the web experience with Drupal DXP
We upgraded Woodruff Sawyer’s digital experience by implementing an innovative Drupal DXP. By addressing challenges and equipping them for scalability, we leveraged our Drupal Kinetic theme to ensure performance and speed, enhance user experiences, and expedite implementation.
With an intuitive component-based design framework, the Woodruff Sawyer team could manage content without technical expertise, ensuring their site remains relevant and dynamic.
Additionally, we built a streamlined content library to make managing and promoting industry insights easier—significantly improving lead generation through content marketing.
Account-based Marketing
ABM consulting to build strategy centered on the new website
Recognizing the need for ABM as a growth accelerator, we simultaneously conducted an ABM discovery and strategic effort to define Woodruff Sawyer’s ideal customer profile (ICP) and align their website content and outreach motions to focus on cultivating long-term prospects—rather than only focusing on short-term MQLs.
Through the course of workshops, analysis and strategic sessions, we audited ABM intent platforms like ZoomInfo, Triblio, and 6sense, identifying the best-fit solution for Woodruff Sawyer’s unique and narrow ICP audience. Equipped with a new strategy and plan for implementation, the team was poised to attract and engage high-value accounts and begin their in-house ABM pilot—with the new website at the heart of the strategy.
By leveraging Drupal as a flexible Digital Experience Platform (DXP), we transformed Woodruff Sawyer's website into a sleek, high-performance tool with significant, measurable outcomes. The visually appealing design, powered by the Drupal Kinetic theme, ensures a seamless and fast browsing experience—the perfect foundation for a new ABM program and digital marketing strategy.
Not ready? See how we approach improvement engagement.