Intent Thinking

Hear from Judd Mercer, Elevated Third's VP of Creative Strategy, about how B2B organizations can take advantage of intent-based platforms like 6Sense and go beyond basic ABM advertising. We'll discuss:

- How to take advantage of intent data before a target account ever sees an ad
- Leveraging intent data for daily outreach
- Using segments to power the B2B buyer journey

ABX platforms like 6sense are not merely tools to orchestrate campaigns as we've always done, but better.
Intent-based platforms can change the game entirely. Move from static thinking, planning, and execution towards a real-time approach with daily insights and improvisation.
It's not just about tools. Knowing how to use the data to empower teams with the right information to do what they do best is half the battle.