Optimized Digital Experience

While Finastra had already embraced the value of open source and Drupal, their previous site was cumbersome to use and expensive to maintain. Finastra produces a lot of content across verticals and solutions, and one of a CMS’s primary uses is to, well, manage content.

But Finastra’s output had outgrown its tools. It not only needed a fresh approach to managing content on the backend (to enable product and marketing managers to work effectively) but it also needed to present the content in a clear, digestible way for users. More for more’s sake is rarely useful, and our challenge was to focus on only showing customers what they needed to know at any given stage.

After years of working with enterprise B2B organizations, we see common problems occur and recur—so we've developed an arsenal of proven solutions to fix them. 

A single-page conversion approach at the right stage of the buyer's journey, for example, ensures that everything a user needs to make their first decision is on the page.

Multiply this approach across entire sections of the site and you have dozens, hundreds, of high-performing pages rather than a complex, pie-in-the-sky “path” that you hope users take (spoiler, they won’t). With this approach, Finastra’s users find what they need, whether they’re coming from organic search, paid campaigns, or from the homepage.

Building a better content management experience for marketers was a primary goal for this site. We used Paragon, our open-source Drupal distribution for B2B, which provides drag-and-drop editing, easy media management, and a clean UI out of the box. 

Simple, reusable content components based on a clear underlying taxonomy connects Finastra's content to solutions, themes, and regions—all managed and applied automatically. Admins write, tag, and post content, and the Drupal site ensures it gets where it needs to go.